How psyborg® Is Already Answering Australia’s Generative AI Opportunity
Part mind. Part machine. That’s more than a tagline at psyborg®—it’s a reflection of how we’ve been preparing for a future Australia is only just catching up to.
In July 2023, Microsoft and the Tech Council of Australia released the landmark report Australia’s Generative AI Opportunity. It outlined a vision where AI could add between $45–115 billion annually to the national economy by 2030. The report forecasted seismic shifts in productivity, creativity, and economic opportunity—especially across professional services, design, marketing, and innovation sectors.
We were already on it.
The Report’s Vision: AI as Copilot
The report painted a bold picture: generative AI wouldn’t replace people—it would amplify them. Designers, developers, managers, and researchers would all gain AI copilots—augmenting our creativity, speeding up workflows, and lifting the quality of output across the board.
Sound familiar? That’s exactly what we’ve been doing.
What We’ve Done Since July 2023
AI-Powered Branding
Since the report dropped, psyborg® launched its AI Brand Engine—a hybrid creative framework that uses LLMs like ChatGPT to structure brand tone, vision, personality, and communication with machine precision. It’s since powered dozens of brand strategies, each blending structured logic with human nuance. Learn more.
AI Business Optimisation
We also rolled out AI Business Optimisation—a service helping clients streamline workflows, automate content production, and train their teams in practical AI adoption. From internal comms to marketing pipelines, we’ve helped microbusinesses work smarter with less. Learn more.
Regional Enablement & AI Literacy
Where the report called for digital literacy and access in underserved regions, we responded by running AI workshops for local councils, government departments, and regional business groups. We’ve equipped entrepreneurs in Caves Beach and beyond with tools to future-proof their operations. Learn more.
Creativity, Amplified
In 2023–24, we integrated tools like MidJourney, Runway ML, and ChatGPT into our studio workflow. The result? Faster mockups, higher volume asset creation, and more time spent on what matters—creative direction and strategic thinking. Exactly the “copilot” model the report championed. Learn more.
psyborg® = Microbusiness Case Study
The report emphasised that AI adoption won’t just benefit big enterprise. In fact, small studios and startups are best placed to build nimble, niche AI solutions for local and global markets.
psyborg® is a case in point:
- We’ve used AI to multiply output without growing headcount.
- We’ve shared this knowledge through community events and educational content.
- We’ve created real-world tools, not just concepts.
While policymakers are still drawing the roadmap, we’re already on the road.
Our Vision Moving Forward
We believe in responsible, practical, and creative AI integration. The future of branding, design, and strategy is not just machine-made—it’s human-directed and machine-accelerated. As Australia aims to close its digital skills gap and realise its AI potential, we’re ready to help build the bridge.
We’re not watching the AI revolution unfold—we’re part of it.
Design with intent. Think with precision. Act with creativity.
References
- Link to https://techcouncil.com.au/
Daniel Borg
Creative Director
psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.
Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.
I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.
Cheers Daniel