Join the Conversation

Engineering your business
Back in 1995, 20 years ago, I did an Associate Diploma in Industrial Engineering when I first left High School…

Is authenticity killing advertising?
Imagine if Cigarette’s had just been invented and marketers began to sell there goods, do you think cigarettes would take off with the new media now available? They would have to contend with social media…

Just in time learning
The internet has become a great tool with a variety of uses. We use it to connect with people through email, social media, dating sites, video link and in so many other ways…

Guest Podcast with Mark Bouris
Mark Bouris is an Australian businessman who is best known as the founder and chairman of ‘Wizard Home Loans’, Australia’s second largest non-bank mortgage lender behind Aussie Home Loans…

The hidden value of keeping timesheets
Many companies and businesses think of time sheets as one of those tedious tasks that simply has to be done which is typically motivated to bill hours…

Building Better Humans Project Podcast
I was recently invited to be a guest on the Building Better Humans podcast hosted by Glenn Azar…

Who is your client avatar?
Do you know who your client avatar is? It goes without saying that if you are selling a product or a service you need to know who you are selling to. This is your client avatar. Businesses will be more effective if they can determine who their client avatar is so they...

Alyssa Azar has summit Mt Everest!
Amazing news for Alyssa Azar, as she has just successfully summit Mount Everest and is the youngest Australian to do so according to ABC reports…

My take on social marketing
Social media is big, let’s face it, EVERYONE has heard of Facebook and if you haven’t you’ve had your head in the sand. In the past decade social media has become huge, Facebook, Twitter, Instagram, LinkedIn; they are a part of everyday life.

Paper is so 1990’s
In today’s society everything is digital. There are clouds to store information, easy to use and reasonably cheap scanners and things in the form of papers in the letter box seem to be getting less and less each year. You no longer need a phone book to find a number, a text book to research an idea or a stamp to send a message to someone…