Today I had the privilege of presenting at Business Hunter’s biggest-ever Business in Focus event, held at the stunning McDonald Jones Stadium. The room was packed with local business leaders, innovators, and curious minds ready to explore what AI means for their businesses today.
A Presentation with Personality
The talk came from a very real place: I opened with stories from my recent family trip around the world, showing how AI is already embedded into everyday life — from AI-powered signage in Paris to autonomous vehicles in LA. There were a few flat spots I’ll own, and I didn’t manage to weave in my Chatto voice demo as planned, but the audience energy and the Q&A brought everything to life.
The Q&A in particular was a highlight. It was lively, honest and showed real engagement from the business community. I had people introducing themselves to me afterwards, asking questions, and even quoting some of the session’s key lines back to me — none more popular than this one:
“You may not be replaced by AI, but you will certainly be replaced by someone using AI better than you.”
Not only did it get a few nods in the room, but it’s also doing the rounds on LinkedIn now — always a good sign that something landed.
Business Hunter Wrap-Up
Business Hunter summed it up best:
“Packed house. Powerful insights. Practical takeaways.”
With expert insights from myself and Brent O’Toole from Microsoft, the event made it clear that AI is no longer just a future trend — it’s a practical tool shaping smarter, more efficient businesses today.
Key takeaways:
- AI learns like a trainee – the more you guide it, the better it performs.
- Context is king – “garbage in, garbage out.” AI is only as good as your input.
- Human-led, AI-enhanced – AI supports, not replaces, authentic interaction.
- Autonomous services are here – from cars to content tools.
- AI empowers decision-making – turning vague problems into clear action.
Slide Overview
For those who want to revisit the key ideas visually, here’s a quick breakdown of the slides featured during the talk:
Slide 1: Welcome – Introduction and acknowledgment of Business Hunter. Thanks to Hunter Business — I’m stoked to be here. I’m Daniel from psyborg®, and this is not your average AI talk.
Slide 2: Around the World – Family holiday set-up to highlight global AI presence. Just got back from a world trip with the fam — and AI was everywhere. Not in a lab. Just in real life.
Slide 3: Examples Overview – Quick setup for the AI-in-the-wild stories. Let me show you how AI turned up in four cities — and what it’s already doing without us even noticing.
Slide 4: NYC & London Ads – How AI powers programmatic advertising. These aren’t just big screens. They’re smart — adapting to who’s watching, when and where.
Slide 5: Paris Placards – AI image generation used by small businesses. Handcrafted-looking signs — made by AI. It’s not replacing creativity. It’s scaling it.
Slide 6: Waymo Reel – Real-world example of AI navigation in LA. No driver. Just vibes. AI navigated the chaos of LA traffic — and I trusted it more than a Sydney Uber.
Slide 7: AI Expert? – Owning not being an expert but being a savvy user. I’m not an expert — I’m a business owner using AI to grow by 20%. More done. Less stress.
Slide 8: Mostly Human – AI enables more real human connection. AI helps me spend more time being human. Talking to clients. Being creative. Solving problems.
Slide 9: Brand Talks Back – Concept of training AI to sound like your brand. Branding isn’t a logo — it’s that feeling of knowing something. Familiarity creates trust.
Slide 10: What is a Brand? – Familiarity leads to trust and engagement. Consistency → Familiarity → Trust → Engagement → Conversation → Conversion. Simple, powerful.
Slide 11: Brand Triangle – Inputs to train AI: values, style, content. Feed AI your values, your tone, your content. That’s how it becomes your voice — not a generic one.
Slide 12: Brand Engine – Your brand + AI = content and strategy at scale. Once trained, AI becomes your engine. Social posts, video scripts, emails — all on-brand, in seconds.
Slide 13: Conclusion – part mind | part machine. “AI’s not replacing you. It’s extending you. Let’s teach it to sound like your brand — and put it to work.”
Gratitude & Acknowledgements
A big thank you to:
- Alex Brennan from Business Hunter for the invitation to present — and the trust to do it my way.
- Ellie Bright from Business Hunter for the seamless coordination and pre-event organisation. Having a solid behind-the-scenes contact makes all the difference.
- Glenn Thornton, CEO of Business Hunter, and the Board for their support and vision in driving events like this for the business community.
- Brent O’Toole from Microsoft, who brought the technical and future-forward perspective to the table. Our sessions balanced each other out well — brand + build, now + next.
Looking Ahead
The response from this event reminded me why I do what I do. At psyborg®, we help brands evolve, communicate, and now — integrate AI in a way that enhances their voice, not replaces it.
This event was a perfect intersection of strategy, creativity, humour, and real-world utility.
To everyone who came up to chat, connect, or ask questions — thank you. Let’s keep the conversation going.
Thanks to Josh Stephenson from Ready Aim Media and Andrew J Monger from AJM for the photography.
Daniel Borg
Creative Director
psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.
Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.
I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.
Cheers Daniel