Brand Design for Lagom Smoothies
Looking for a one-stop shop to get all your touch points designed and on-brand? Look no further than psyborg®
Lagom Smoothies, known for their clean and convenient nutrition free from fillers and synthetics, partnered with us to elevate their brand. Our comprehensive brand workshop covered everything from strategy to execution, including Logo Design, Positioning Statement, Packaging Design, Flyers, Postcards, Social and Story Posts, Brand Guidelines, and an E-Commerce Website Design.
Complete brand systems demonstrate comprehensive thinking rarely seen in piecemeal design approaches. Starting with workshop establishes strategic foundation before visual execution begins. This prevents costly directional pivots mid-project whilst ensuring every touchpoint reinforces unified positioning.
Health and wellness brands require particular authenticity. Visual language must communicate clean ingredients without clinical coldness. Convenience without compromise. Premium quality without pretension. “Lagom”—Swedish concept meaning “just right”—perfectly positions against both under-engineered cheap smoothies and over-complicated wellness theatre.
Brand guidelines document ensures consistency beyond initial launch. They enable future expansion—new products, seasonal campaigns, franchise opportunities—without requiring designer involvement for every decision. They transfer institutional brand knowledge into accessible reference system.
E-commerce integration acknowledges modern consumer behaviour. Direct-to-consumer models require seamless transaction infrastructure. Website isn’t afterthought—it’s primary sales channel requiring equal strategic attention to packaging design.
The comprehensive scope demonstrates one-stop capability positioning. Clients benefit from unified creative direction across touchpoints rather than coordinating multiple specialists with competing aesthetic sensibilities.
Strategic workshop. Complete system. Unified execution.
Your brand deserves comprehensive system thinking. Start your evolution.
Daniel Borg
Creative Director
psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.
Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.
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