The Elf Has Landed
Every studio has its rituals. Ours is simple.
Stay focused. Create with intention. Protect the snacks.
Then December arrived.
And with it… an Elf.
Not a helpful Elf.
Not a charming Elf.
A feral Elf.
A chaotic little intruder who wandered into the studio like he owned the joint and immediately lowered workplace standards.
He baked in the kitchen.
He perched in bookshelves and declared himself Creative Director.
He left the kind of mess usually created by toddlers or low budget rock bands.
In the spirit of the season we documented everything.
A daily dose of mischief.
Part mind. Part machine. Part uncontrollable Christmas goblin.
Below is the story of the psyborg® Elf Takeover.
Embracing the Chaos
Day 1
Oh no … the Elf arrived at psyborg® today.
We asked where the designer went.
He just smiled and said “Check under the tree.”
Happy December 1.
Day 2
The Elf announced he’s the new Creative Director. What the actual … look how happy he is!
Says he’ll “rearrange the studio.”
He’s been sitting on the shelf for hours muttering about kerning and brand assets.
He told the team “By Christmas, I’ll be the only designer left”
Then he winked … and asked where we keep the staples.
Day 3
and this is what I walk into!
Day 4
Woke up to this.
If this is his idea of baking, the Elf’s checking into rehab before Christmas and Santa, well he won’t be happy.
Day 5/6/7/8
Have you seen him?
The psyborg® elf has gone a-wall after his historic night out. Last confirmed sighting was somewhere between the studio kitchen, a tray of burnt gingerbread men and a suspiciously empty whisky bottle.
If you spot him… or whatever’s left of him… let us know.
Rumours include:
- Joined a biker gang
- Checked into a rebrand clinic
- Ran off with the laminator
- Currently face-down in a tinsel heap behind Officeworks
How do you think he’ll crawl back into the studio?
Or if this is officially a missing-elf investigation.
Day 9
He’s back! What are we, Day 9?
After vanishing into the nightlife abyss, the psyborg® elf has returned … reborn, reformed and apparently saved by the studio Wi-Fi.
He now kneels before the Great iMac of Light, repenting for:
- Gingerbread arson
- The laminator kidnapping
- That incident with the toner
Is this enlightenment or just a very aggressive screen saver?
Either way … welcome home, disciple of Adobe.
Day 12
Why We Do This
The Elf campaign is ridiculous by design.
It reminds us that creativity thrives when we loosen the grip.
We push hard all year. We solve problems, build brands, and bring ideas to life with precision.
December lets us flip the script.
A moment where logic meets laughter.
Where the studio becomes a playground.
Where mischief sneaks in and shows us what it means to be human… and a bit unhinged.
At psyborg® we design with intent, but we also celebrate the messiness that fuels imagination.
Part mind. Part machine. Part mischief.
Daniel Borg
Creative Director
psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.
Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.
I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.
Cheers Daniel