Design isn’t magic. It’s logic, craft and collaboration.

At psyborg®, we’ve seen it time and again—great outcomes come from great clients. Not because they’re easy. But because they’re clear, committed and curious. They see us not as vendors, but as partners.
Here’s the secret: better inputs lead to better outputs. When a client provides a detailed brief, gives timely feedback and stays open to creative direction, the result elevates. Faster. Smarter. Sharper.
Three Paths to a Great Brief
We don’t leave briefing to chance. We guide every client down one of three routes to ensure clarity and depth:
1. Online Questionnaires
We’ve built a selection of targeted questionnaires. Each form teases out brand values, audience insights and project goals in a few clicks. Clients complete them at their own pace—and we get the rich detail we need from the start.
2. Client Workshops
Sometimes the best ideas spark in conversation. Our interactive workshops bring stakeholders together for hands-on exercises, mood-boarding and live feedback. By the end, we all share the same vision.
3. Detailed Client Briefs
Some clients arrive knowing exactly what they want. They send us their own comprehensive briefs—complete with examples, tone-of-voice notes and deliverable lists. We often find these clients have already laid the groundwork for a standout result.
The Momentum of Collaboration
We don’t just build brands—we build momentum. And momentum thrives on mutual respect, strategic friction and shared ambition. Whichever briefing path you choose, you’re set for a creative partnership that delivers impact.
Design with intent. Part mind. Part machine.

Daniel Borg
Creative Director
psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.
Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.
I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.
Cheers Daniel