
Problem Is Greater Than Cost
The best sales don’t feel like sales at all – they feel like solutions.
People spend money when the problem they’re facing feels bigger than the cost of fixing it.
If you can show someone that your product or service solves a real pain point, you’re not selling – you’re helping … And that’s where true business growth happens.

Daniel Borg
Creative Director
psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.
Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.
I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.
Cheers Daniel