Brand Design for Luminor
Light isn’t just seen … it’s designed.
Luminor is a brand built around how spaces feel … open, connected, alive.
Our role was to bring that to life through brand, form and digital presence.
Simple idea. Strong execution.
Lighting brands operate in a sensory space where emotion drives decision-making. The identity needed to communicate warmth, precision and possibility without overcomplicating the message. Restraint was the strategy … letting the work breathe.
Brand, form and digital presence developed in unison ensures every touchpoint tells the same story. From logo mark through to website, the visual language stays consistent … reinforcing the feeling Luminor creates in the spaces it illuminates.
This is what integrated brand thinking looks like. Not a logo in isolation … a system with intention.
Design with intent.
Daniel Borg
Creative Director
psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.
Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.
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