Impact Is Greater Than Expense
Sales isn’t about price—it’s about impact.
If your solution creates more impact than the expense, the deal is done.
Impact > Expense
This is the other side of the problem-pricing equation. It’s not just about the pain you’re solving—it’s about the value you’re creating.
A client needs brand consistency across their business. Inconsistent branding costs them credibility, confuses customers and weakens their market position. The impact of fixing this? Stronger recognition, better conversion, higher perceived value.
Another client’s website drives zero enquiries. They’re invisible online while competitors capture leads daily. The impact of a working website? Revenue. Measurable, trackable revenue. The expense? Less than the cost of one lost deal.
This is why quoting on deliverables alone misses the point.
The conversation shifts completely when you quantify impact. You’re no longer justifying expense—you’re demonstrating return.
Shift the focus from cost to results and watch sales soar.
Daniel Borg
Creative Director
psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.
Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.
I really do enjoy getting feedback so please let me know your thoughts on this or any of my articles in the comments field or on social media below.