Catching a Waymo back to Hollywood
Today, my boys and I took a Waymo (an autonomous taxi) back to Hollywood. Thirty surreal minutes being chauffeured by a driverless car.
It felt like riding with KITT from Knight Rider. I had a lot of fun filming this experience and explaining to the kids how it all worked—an unexpected highlight of the trip.
There’s something different about experiencing AI technology firsthand versus reading about it. The sensor arrays spinning on the roof. The steering wheel turning itself through traffic. The complete absence of a safety driver. This isn’t a prototype or a controlled demo. This is commercial service operating at scale in Los Angeles.
For someone who works daily with AI in creative and business contexts, riding in an autonomous vehicle clarifies something important: AI adoption isn’t theoretical or distant. It’s happening now, in multiple industries, in practical applications that work.
The boys asked great questions. How does it see? How does it know where to go? What happens if someone runs in front of it? These are the same questions businesses should ask about any AI implementation—what are the sensors, what’s the decision logic, what are the failure modes?
AI you can touch, ride in and trust with your kids creates a different level of conviction than AI you only read about.
Daniel Borg
Creative Director
psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.
Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.
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