Rebrand Design for Posh Purse
We worked with Posh Purse to launch Newcastle’s first designer handbag hire service … positioning rental as smart luxury, not second best.
The challenge? Reframe an untested market. Make borrowing Chanel feel more sophisticated than buying it.
Brand identity balances aspirational elegance with approachable warmth. Gold palette signals premium without pretension. Website design prioritises conversion; guiding prospects from collection exploration through sustainability story to seamless booking.
“Hire the Best. Flaunt the Rest.” isn’t just a tagline. It’s market repositioning.
Distinctive brand. Complete e-commerce platform. Immediate trading capability.
Daniel Borg
Creative Director
psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.
Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.
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