BGreen by BG Products
We recently collaborated with BG Products Australia where we have been helping them educate Mechanics & Vehicle Service Centres Australia wide through a Content Marketing Campaign on how BG Products contribute to the lowering of vehicle emissions in Petrol and Diesel engines.
This consisted of a new sub brand development, strategy, vehicle wrap, posters and flyers, website design, not to mention a series of videos and social posts which we have produced to get the key messages across.
It’s a real treat to create so many touch-points in a creative and consistent manner.
Sub-brand development enables product line differentiation within parent brand architecture. BGreen environmental focus requires distinct identity separating from broader BG Products industrial positioning. Strategic sub-branding balances brand family recognition with environmental messaging avoiding greenwashing perception undermining credibility.
Mechanic education campaign demands technical credibility alongside accessibility. Trade professionals dismiss oversimplified marketing lacking substantive technical detail. Content strategy communicates emissions reduction mechanisms—fuel system cleaning, combustion efficiency, particulate reduction—supporting environmental claims through measurable performance outcomes rather than vague sustainability rhetoric.
Multi-touchpoint consistency reinforces message penetration across fragmented mechanic audience. Vehicle wraps generate mobile brand exposure during service centre visits. Posters maintain point-of-sale presence during customer consultations. Website provides detailed technical resources supporting purchasing decisions. Video content enables demonstration impossible through static media. Integrated campaign architecture ensures message repetition strengthening brand recall and adoption.
Sub-brand environmental differentiation. Technical credibility education. Multi-touchpoint message reinforcement.
Click here for more information on Brand Design.
See our other work we did for BGreen by BG Products …
Daniel Borg
Creative Director
psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.
Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.
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