Rebrand Design for Peter Harrison
psyborg® has been working with Peter Harrison from @peterharrison.airphoto to help him rebrand and reposition his business. We consulted on their Logo Design and Brand Guidelines through our comprehensive brand workshop.
The core of the logo was to merge P & H into a ligature that flows like a scripted flight path across the sky, capturing the essence of exploration and the thrill of adventure.
“The branding workshop was a lot of fun and very productive. We now feel more excited about our business and the possibilities moving forward.” – Peter Harrison
Aerial photography businesses require distinctive positioning. Technical capability becomes table stakes—clients assume professional equipment and flight competency. Brand differentiation happens through emotional positioning. Adventure. Exploration. Perspective transformation. These psychological triggers separate commodity service from premium offering.
Flight path metaphor works layered: literal representation of business activity, symbolic journey narrative, visual movement suggesting momentum. Effective logos operate multiple levels simultaneously.
Brand guidelines ensure consistency Peter maintains independently. Photography businesses particularly benefit—visual professionals understand design importance but need strategic frameworks.
Your business deserves strategic rebrand. Start your evolution.
Daniel Borg
Creative Director
psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.
Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.
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