Yard Kings Brewing Co. Beer Cans
It’s amazing to see the Yard Kings Brewing Co Beer Cans now live in the wild … not just so I can take them home & drink but because it’s design + beer in action!
Plenty of design research went into these. My fav is the Hazy IPA!
Visit Yard Kings Brewing Co. at https://www.yardkingsbrewingco.com.au
Craft beer packaging demands shelf impact in saturated competitive environment. Bottle shops stock hundreds of variants. Can design must achieve instant differentiation whilst communicating brewery credibility and beer style clarity. Three-second purchase decision window requires visual hierarchy prioritising brand recognition over decorative complexity.
Design research addresses brewery positioning and target demographic understanding. Yard Kings targets beer enthusiasts appreciating quality over marketing gimmicks. Packaging aesthetic balances contemporary craft beer visual language with masculine approachability avoiding pretentious specialty market alienation. Six-variant range requires consistent brand family identity whilst enabling individual beer style differentiation.
Seeing designed work in retail environment provides satisfaction impossible during digital design phases. Physical product validates months conceptual development. Personal enjoyment—taking cans home—reinforces authentic enthusiasm for client product beyond professional obligation. Designer genuinely appreciating client offering strengthens creative authenticity reflected in final packaging execution.
Visit Yard Kings Brewing Co. at https://www.yardkingsbrewingco.com.au
Click here for more information on Brand Design.
See our other work we did for Yard Kings Brewing Co. …
Daniel Borg
Creative Director
psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.
Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.
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