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Value Is Greater Than Money
People buy when they believe what they’re getting is worth more than the money. Value > Money. Focus on delivering real value and sales become effortless.
Advertising in a Galaxy Far Far Away
Advertising in a Galaxy Far, Far Away. AI art experiments exploring sci-fi advertising aesthetics. What would marketing look like in Star Wars?
Little Acts of Kindness
Little acts of kindness travel around the world. Years after offering water to travellers at our bus stop, a postcard arrived from the Netherlands. Ripple effects.
Solution Is Greater Than Price
The secret to selling is value, not persuasion. Solution > Price. Make someone see what you offer is worth more than the price and you’re solving problems.
AI Scooby Doo Worlds
I created these mini worlds using AI with inspired styling by one of my favourite Cartoon Series, Scooby Doo! Can you see it?
Almost 20 Years of Timesheet Data
Twenty years of timesheet data informs psyborg® project estimation and business strategy. Data-driven creative practice supporting confident decision-making.
Crest Brand Refresh
Nothing beats seeing a brand refresh come to life in the real world!
Rebrand Design for Youth Surfing National Battle
The Youth Surfing National Battle is designed to bring together young surfing talent from across the country for an unforgettable event.
Not a bad way to start the day
Morning sunrises, creative practice, and the value of starting days with intention. Observations from a Lake Macquarie design studio.
Thinking from First Principles in Design
In the world of design, it’s easy to follow trends, industry standards and best practices without questioning why they exist.







