Brand Design for Autobiography Wickham
We’re proud to have partnered with Ray White Newcastle to launch Autobiography, Wickham — a landmark development of 150 contemporary apartments set in one of Newcastle’s most connected locations.
Wickham sits at the intersection of Newcastle’s industrial heritage and its contemporary transformation. The brand needed to honour that tension, creating a brand story that reflects what makes this development different.
psyborg® worked with the @raywhitenewcastlelakemacquarie team to craft the complete brand identity, design assets and marketing campaign. We developed a visual language that balances prestige with approachability … delivering the polish high-end buyers expect without the cold corporate feel that alienates them.
The name ‘Autobiography’ speaks to personal narrative. This is about writing your own story in a location that’s already part of Newcastle’s story. The design system reinforces this through considered typography, confident colour application and material textures that reference both past and future.
Every touchpoint, from brochures to digital advertising, maintains this strategic consistency. The result is a campaign that doesn’t just sell apartments … it sells a vision of urban living that’s distinctly Newcastle.
Need property branding that tells a compelling story? Let’s talk.
Daniel Borg
Creative Director
psyborg® was founded by Daniel Borg, an Honours Graduate in Design from the University of Newcastle, NSW, Australia. Daniel also has an Associate Diploma in Industrial Engineering and has experience from within the Engineering & Advertising Industries.
Daniel has completed over 2800 design projects consisting of branding, content marketing, digital marketing, illustration, web design, and printed projects since psyborg® was first founded. psyborg® is located in Lake Macquarie, Newcastle but services business Nation wide.
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