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The value of consistency
The big brands get it! Being consistent with your brand builds a strong and profitable business. Why? Our brains like consistency, consistency builds trust, we use things we trust. That’s it in a nut shell.

The secret to creativity
Consider this scenario ... Consider this, you are completely organised. Your life is compartmentalised, you have time separated for work, for play and for family. Everything in your life has a place to put it, so much so that it becomes automatic to find something....

Psychology and advertising
I recently met with Brendon Knott, a Clinical Psychologist with Esteem Psychology and the brains behind Newcastle Comedy, both being long standing psyborg® clients…

10 practical blog article ideas
With Google’s latest update to it’s search algorithm it’s getting clearer that becoming an expert in your industry is what it takes to rank your website higher in search engine results…

The Neuroscience of Branding
I caught up with Shannon Bosshard, a young and energetic PHD student whom I previously connected with when he approached me to help him with his new business venture, Neuro Consulting Australia, where I am helping him set up his new website…

My design essentials
I’ve recently renovated my studio (more information and images to come) with a studio zen vibe and an aim to declutter so as to become more agile and lean. It’s been a long and arduous task but dividends are just starting to pay off…

Outgoing SMTP email settings
When setting up your new email account in your preferred email software you will require an outgoing SMTP mail address…
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A quick guide to content marketing
The practice of ‘Content Marketing’ is fast becoming the premier tool in the SEO marketing toolbox…

Are you responsive?
Have you heard of the term, ‘responsive website’? If not, it’s a buzz word for a ‘mobile friendly website’ which is a website..

Walk Electrical Logo
This logo was a pleasant surprise to create… after a heap of brainstorming and experimentation with different concepts, this concept just revealed itself and the client loved it…