Blog » psyborg® Newcastle & Lake Macquarie

Your Logo is not your Brand

by psyborg | Dec 5, 2016 | Branding, Design | 1 Comment

A brand is a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers…

Interview with Craig McGregor

by psyborg | Nov 21, 2016 | Branding, Design, Marketing | 0 Comments

I was recently ask by my client, Craig McGregor, to be interviewed for his 10 for 10 video series where he is interviewing 10 colleagues that have inspired his business in his first 10 years in business…

How to design your business culture

by psyborg | Nov 1, 2016 | Branding, Business, Design | 2 Comments

A few weeks ago I was chatting with a potential client and in our conversation they asked how they could implement their own culture into their business…

Engineering your business

by psyborg | Sep 26, 2016 | Branding, Design, Hints and Tips | 6 Comments

Back in 1995, 20 years ago, I did an Associate Diploma in Industrial Engineering when I first left High School…

Is authenticity killing advertising?

by psyborg | Aug 30, 2016 | Advertising, Marketing | 6 Comments

Imagine if Cigarette’s had just been invented and marketers began to sell there goods, do you think cigarettes would take off with the new media now available? They would have to contend with social media…

Just in time learning

by psyborg | Jul 25, 2016 | Hints and Tips, Lean and Agile Office | 10 Comments

The internet has become a great tool with a variety of uses. We use it to connect with people through email, social media, dating sites, video link and in so many other ways…

Guest Podcast with Mark Bouris

by psyborg | Jul 21, 2016 | Advertising, Branding, Design, Marketing, Podcasts | 0 Comments

Mark Bouris is an Australian businessman who is best known as the founder and chairman of ‘Wizard Home Loans’, Australia’s second largest non-bank mortgage lender behind Aussie Home Loans…

The hidden value of keeping timesheets

by psyborg | Jun 3, 2016 | Automation, Hints and Tips, Lean and Agile Office | 9 Comments

Many companies and businesses think of time sheets as one of those tedious tasks that simply has to be done which is typically motivated to bill hours…

Building Better Humans Project Podcast

by psyborg | May 30, 2016 | Interviews, Podcasts | 0 Comments

I was recently invited to be a guest on the Building Better Humans podcast hosted by Glenn Azar…

Who is your client avatar?

by psyborg | May 30, 2016 | Branding, Hints and Tips | 0 Comments

Do you know who your client avatar is? It goes without saying that if you are selling a product or a service you need to know who you are selling to. This is your client avatar. Businesses will be more effective if they can determine who their client avatar is so they...