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Rebrand Design for Glue Dance Studio
At Glue Dance Studio, they’re not just about dance; they’re about building connections and fostering a love for movement that lasts a lifetime.

Why Brand Symbolism Still Matters in the Age of AI
In an AI-saturated world, meaningful brand symbolism remains critical. Discover why context, meaning, and design with intent will define the future.

Rain or shine, we show up
While the pitches might be quiet today, we’re still proud to be flying the psyborg® flag in support of local sport and community.

Messy Messi
Experiments in AI Art.

Rebrand Design for TW Woods
TW Woods have been providing engineering services to the manufacturing, mining and heavy industry sectors across Australia and internationally for over 50 years.

AI, Branding & Banter at Business Hunter – Event Recap from McDonald Jones Stadium
A recap of Daniel Borg’s presentation at Business Hunter’s biggest-ever Business in Focus event, exploring how AI and branding now work hand in hand — with real-world examples, practical insights and audience highlights from McDonald Jones Stadium.

Catching a Waymo back to Hollywood
Today, my boys and I took a Waymo (an autonomous taxi) back to Hollywood—30 surreal minutes being chauffeured by a driverless car.

Styrobot
Experiments in AI Art.

Interviewed by Fox News
I’m in Times Square at the moment and just got interviewed by Fox News, The Big Weekend Show about Trumps last 100 days.

Problem Is Greater Than Price
The best sales don’t feel like sales—they feel like the obvious choice.