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Building Better Humans Project Podcast
I was recently invited to be a guest on the Building Better Humans podcast hosted by Glenn Azar…
Who is your client avatar?
Do you know who your client avatar is? It goes without saying that if you are selling a product or a service you need to know who you are selling to. This is your client avatar. Businesses will be more effective if they can determine who their client avatar is so they...
Alyssa Azar has summit Mt Everest!
Amazing news for Alyssa Azar, as she has just successfully summit Mount Everest and is the youngest Australian to do so according to ABC reports…
My take on social marketing
Social media is big, let’s face it, EVERYONE has heard of Facebook and if you haven’t you’ve had your head in the sand. In the past decade social media has become huge, Facebook, Twitter, Instagram, LinkedIn; they are a part of everyday life.
Paper is so 1990’s
In today’s society everything is digital. There are clouds to store information, easy to use and reasonably cheap scanners and things in the form of papers in the letter box seem to be getting less and less each year. You no longer need a phone book to find a number, a text book to research an idea or a stamp to send a message to someone…
The value of consistency
The big brands get it! Being consistent with your brand builds a strong and profitable business. Why? Our brains like consistency, consistency builds trust, we use things we trust. That’s it in a nut shell.
The secret to creativity
Consider this scenario ... Consider this, you are completely organised. Your life is compartmentalised, you have time separated for work, for play and for family. Everything in your life has a place to put it, so much so that it becomes automatic to find something....
Psychology and advertising
I recently met with Brendon Knott, a Clinical Psychologist with Esteem Psychology and the brains behind Newcastle Comedy, both being long standing psyborg® clients…
10 practical blog article ideas
With Google’s latest update to it’s search algorithm it’s getting clearer that becoming an expert in your industry is what it takes to rank your website higher in search engine results…
The Neuroscience of Branding
I caught up with Shannon Bosshard, a young and energetic PHD student whom I previously connected with when he approached me to help him with his new business venture, Neuro Consulting Australia, where I am helping him set up his new website…
About
psyborg® is a branding, graphic design, web design and content marketing studio focused on creative and useable communication.
Get In Touch
m. (+61) 414 914 087
e. info@psyborg.com.au
Suite 2, Shop 3
3 Mawson Close
Caves Beach 2281
NSW, Australia
