Blog » psyborg® Newcastle & Lake Macquarie

Too Trademark Or Not To Trademark

by psyborg | Mar 21, 2018 | Branding, Business, Logo Design | 1 Comment

It is a good idea to trademark your business name or logo because it ensures the name and logo design is yours and no-one else can legally take ownership or use it.

What’s in a name? The story behind the psyborg® name.

by psyborg | Feb 26, 2018 | Branding, Design | 0 Comments

Sometimes I get asked ‘what’s the story behind the name psyborg®’ and what does it actually mean so I thought I’d take a little time to put it down here.

How to Ask for Testimonials

by psyborg | Feb 19, 2018 | Advertising, Branding, Business, Design, Hints and Tips, Marketing | 2 Comments

A testimonial is a recommendation from a satisfied customer conveying the performance, quality and value of a service or product. They can be requested for or just given when work has been completed. In this article I explain how you can ask for testimonials.

Where is your Brand Positioned?

by psyborg | Jan 20, 2018 | Advertising, Branding, Design, Marketing | 0 Comments

Have you ever thought about or determined where your brand sits amongst it’s competitors? In this article I discuss brand positioning and why understanding this can help you when creating your brand.

Two new ways to advertise your business online

by psyborg | Sep 12, 2017 | Advertising, Hints and Tips, Marketing, Web Design Lake Macquarie, Web Design Newcastle | 0 Comments

In this video and article I explain Google Remarketing and Facebook Pixel which are two relatively new methods businesses can use to advertise online and digitally.

Content Marketing Speeds Up Trust

by psyborg | Aug 13, 2017 | Advertising, Branding, Business, Hints and Tips, Marketing, Web Design Lake Macquarie, Web Design Newcastle | 0 Comments

In this video and blog article I explain how content marketing can help build trust and generate business. Unlike other marketing, content marketing must give customers something useful… content…

Personal Branding

by psyborg | Jul 28, 2017 | Advertising, Branding, Design, Marketing, Personal Branding | 0 Comments

In this video and blog article I explain Personal Branding and how you can leverage it in your business.

What are your Touch Points?

by psyborg | Jul 10, 2017 | Advertising, Branding, Business, Design, Marketing | 2 Comments

In this video and blog article I explain Touch Points and why taking control of them will improve your brand and business.

Exceeding Customer Expectations

by psyborg | Jun 26, 2017 | Advertising, Branding, Design, Marketing | 2 Comments

Customers expect, quite rightfully, a certain quality of service from businesses. As consumers I’m sure we’ve all seen a range of qualities from customer services. As a result I am sure we have companies or businesses we will continue to use and those we may steer well clear of…